This was something I spent quite a bit of time on. You may have seen pieces of it here. It’s [now] a little book called Thresher. It’s the first in a series of thought leadership and innovation workshops for Freesytle Interactive.

Summary:

“Thresher is a quarterly publication by Freestyle Interactive. It’s an experiment in what we are calling ‘reverse aggregation.’ Instead of a standard newsletter that gets lost in your inbox, with a dozen disconnected links, Thresher is a collection of articles that take a deeper look at a single topic, trend, or technology.”

I’ve uploaded it to Scribd, for all to see here:

You can download a PDF version here.

UPDATE: Thresher was just chosen as a “Staff Pick” by Blurb! Check it out.

This is a deck I built in collaboration with Freestyle Interactive, Heat, and Wieden + Kennedy on trends and innovation in mobile marketing. And in a completely unrelated note, I don’t think I’ll ever get over the jealousy I feel towards W+K for having a two letter domain name.

The purpose of this deck was to delve into advertising on the third screen (mobile) in this new fifth dimension—where data and information exists in a cloud all around you. This fifth dimension isn’t quite tangible without a device, but if you have an iPhone you can look at a restaurant through your phone and see every review that people left on Yelp or all the tweets tagged with that location.

I made extensive use of two things: color and iconography. All of the icons used in the deck are taken from the open source PICOL icon set. I tried to keep the text to a bare minimum. There are also quite a few videos in the deck, which makes the Slideshare version feel a little static; but you get the idea.

You can download this presentation in PDF format through Slideshare here.