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Hi, I'm Aaron Richard. You might remember me as that guy from some website who goes by the name "Ralph The Magician."

I live and work in San Francisco. Sometimes I make things. I like radio & sailboats.

I use this to showcase some of the things I've worked on that I think others might find particularly interesting.

You can learn more about me, follow me on Twitter, or send me an email.

Advertising on the third screen in the fifth dimension

This is a deck I built in collaboration with Freestyle Interactive, Heat, and Wieden + Kennedy on trends and innovation in mobile marketing. And in a completely unrelated note, I don’t think I’ll ever get over the jealousy I feel towards W+K for having a two letter domain name.

The purpose of this deck was to delve into advertising on the third screen (mobile) in this new fifth dimension—where data and information exists in a cloud all around you. This fifth dimension isn’t quite tangible without a device, but if you have an iPhone you can look at a restaurant through your phone and see every review that people left on Yelp or all the tweets tagged with that location.

I made extensive use of two things: color and iconography. All of the icons used in the deck are taken from the open source PICOL icon set. I tried to keep the text to a bare minimum. There are also quite a few videos in the deck, which makes the Slideshare version feel a little static; but you get the idea.

You can download this presentation in PDF format through Slideshare here.