This video, entitled Pwning Noobs, is a short consumer insights video I made to inspire our creative team. This was specifically for some pitch work and the client was a major game publisher. I went in one weekend and cobbled this together in iMovie and Final Cut Express. It’s made entirely from other pieces of user-generated content. The goal was to create a video that shed some light on competitive gaming culture; PC gamers in particular.
The video inspired a good deal of the creative that made it into the deck, and the video itself was how we opened the pitch. The client loved it and actually thought that it was a piece of creative.